Sea Creature Thrives Above Water

Fashion, design and entrepreneurial ambitions led Madison Nicole Robinson's FishFlops products off a piece of paper, and onto the shelves at Nordstrom and Target. This adventure began when she was in elementary school in Texas when she participated in Junior Achievement programs. Jennifer Anderson, executive vice president of JA of Southeast Texas, introduced Madison's story, which already has been featured on major media outlets, including Fox and ABC News.

"Junior Achievement plays an important role in the community and is a great platform to engaging today's youth," said Madison. "I am honored to speak at Junior Achievement events to encourage today's youth."

Madison was the keynote speaker at JA Inspire Program in Cy-Fair, Texas, and has presented her story at other JA events. Madison, who is now 17 years-old, created FishFlops in 2006, when she was eight years-old. She approached her father with drawings of sea creatures on flip flops and said, "Look dad, FishFlops." Within hours, the entrepreneurial adventure began- starting with the creation and ownership of FishFlops.com.

As busy as Madison is, she participates in numerous humanitarian endeavors throughout the world -while still in high school, including Shoes for Orphan Souls and the Texas Children's Hospital. Madison contributes a portion of her FishFlops? sales to the Association of Zoos and Aquariums (AZA), which supports Saving Animals From Extinction (SAFE)."Madison?s message of persistence and believing in yourself resonates with all the audiences she reaches," Jennifer concluded.

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